THE CLIENT

Caribbean American Heritage Florida Inc.

OBJECTIVE

To create an online portal which would feature Caribbean restaurants, caterers, chefs and recipes.

STRATEGY

Aifos Agency developed the look and content which would prove resourceful to online visitors. With current content from food bloggers, to easy to do recipes and instructional videos, the online portal proved successful in attracting new visitors daily.

RESULTS

The campaign, which launched on June 1st, saw over 300,000 unique visitors over the first 30 days. A strong social media presence was created on Facebook, twitter and instagram, and solid relationships were built with partnering international chefs.

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