THE CLIENT
Caribbean American Heritage Florida Inc.
OBJECTIVE
To create an online portal which would feature Caribbean restaurants, caterers, chefs and recipes.
STRATEGY
Aifos Agency developed the look and content which would prove resourceful to online visitors. With current content from food bloggers, to easy to do recipes and instructional videos, the online portal proved successful in attracting new visitors daily.
RESULTS
The campaign, which launched on June 1st, saw over 300,000 unique visitors over the first 30 days. A strong social media presence was created on Facebook, twitter and instagram, and solid relationships were built with partnering international chefs.